definitely the thing I want to hear more about. Also, I can't help shake the "what's the catch, how is no one else doing this, or are they doing it quietly?" feeling.
Trust me, I feel the same way. The problem with these things is that you end up building a company because you get so much conviction that what you're doing is the right thing for customers, and you end up shocked that this isn't the default for everyone.
definitely the thing I want to hear more about. Also, I can't help shake the "what's the catch, how is no one else doing this, or are they doing it quietly?" feeling.