Since WhatsApp made its APIs public, it’s quickly becoming the go-to platform for businesses to engage with customers.
I’m curious about how companies are setting up their WhatsApp workflows for:
- Marketing funnels
- Lead generation
- Sending transactional messages
Are you using WhatsApp’s API directly or relying on third-party tools? How do you handle segmentation, personalization, and analytics?
I’d love to hear about the tools, strategies, and challenges you’ve faced while implementing these solutions.
