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Influence is just a tool to effect change upon people at scale.

It’s a tool, it can be used for good or evil. I’ll leave the subjective analysis to others but I think tools are rare just good or bad.




It’s not that simple. Tribalism is easy and most considered a net negative. Tribalism is easy to sell because it’s ingrained in humans. That’s what 4chan does, pick the lowest hanging fruit.


Imagine living a primitive life in a cave or the woods, you eat berries and kill small animals and cook by a campfire.

Do you really think joining up with other primitive humans in a small tribe would be a negative experience on your life?

Friends and allies would be helpful.

Tribalism is an essential human social method that got humanity to this point!




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