I'm reviving an old site and I'm looking to revamp analytics. My primary concern is that many browsers today are already blocking them as tracker scripts.
For context, it's a meditation app where people log in, meditate for a few minutes, then tell us how they feel. It's meant to be used daily. If it's not simple enough, they'll drop off, so analytics are used mostly for engagement tracking.
GA is optimised around advertising rather than engagement. It's also being blocked by browsers and it's getting quite complicated.
Heatmaps are a little useful too. Hotjar has been fine for this, but I wonder if it's a little intrusive or if there's better tools out there.
