You'd think that the $160+ million fine given to Google for incorrectly implementing their consent thingy would be a deterrent, but clearly not.
While the OP of this comment chain stated that laws are best if they are abstract, I think in this case the EU should have mandated an implementation as well, for example a browser based consent setting. Can be global, can be per-website. But the (ad)tech companies wouldn't like that, because as it turns out if given a fair choice, the majority of people would not opt-in, and they don't like that. Even though a small percentage of visitors that do opt in would already generate statistically significant results.
It's the same with the alternative, e.g. US sites simply not allowing access from the EU. They could just not have tracking. Advertisers could serve non-tracking ads, based on e.g. IP geolocation. But they don't like that because it's not as targeted as before the EU laws.
While the OP of this comment chain stated that laws are best if they are abstract, I think in this case the EU should have mandated an implementation as well, for example a browser based consent setting. Can be global, can be per-website. But the (ad)tech companies wouldn't like that, because as it turns out if given a fair choice, the majority of people would not opt-in, and they don't like that. Even though a small percentage of visitors that do opt in would already generate statistically significant results.
It's the same with the alternative, e.g. US sites simply not allowing access from the EU. They could just not have tracking. Advertisers could serve non-tracking ads, based on e.g. IP geolocation. But they don't like that because it's not as targeted as before the EU laws.