The auction included all of the InfoWars and several associated corporations' assets, including the studio and the supplements business. At one point the settlement administrator was trying to get Alex's Twitter handle.
I believe he's been doing some half-ass scheming to create essentially the same company but in his parents' name, and I doubt he has a problem getting listeners back.
| As for the vitamins and supplements, we are halting their sale immediately. Utilitarian logic dictates that if we can extend even one CEO’s life by 10 minutes, diluting these miracle elixirs for public consumption is an unethical waste. Instead, we plan to collect the entire stock of the InfoWars warehouses into a large vat and boil the contents down into a single candy bar–sized omnivitamin that one executive (I will not name names) may eat in order to increase his power and perhaps become immortal.
On the internet, telling people what they want to hear will always attract an audience. If the audience is larger than a thousand or so people, then you can make money by leveraging your audience's trust in you to sell them supplements, cash for gold schemes, boxed mattresses, meal delivery kits, or VPNs.
Some people wonder what the point is of flat-earthers arguing with everyone about their "alternative science". The answer is so they can identify the fools who they can scam with their various schemes...
Not dissimilar to Fox News or any other media company where the main purpose of the content is to get people to stay for the ads. Turns out rage-baiting works extremely well for driving engagement among certain groups.
The trick that Jones has perfected is the ad pivot. When you watch most media, the line between content and ad is generally pretty clear. With jones, it was often very blurry. Like, he does do regular ads, but he'll also be ranting about globalists for 10 minutes and then drop in something like "They want to destroy your mind which is why you need our deep earth iodine crystals and sea algae which is proven to stop globalist mind control."
He does it pretty much out of habit. He literally did an ad pivot while on the stand in his court cases.
Fox news is pushing an agenda first and foremost. The ad money was just a bonus. Rupert Murdoch didn't need the ad money. Just like with Sky News he was more interested in the "reasons of prestige and politics for keeping it" than the profits.
Oh man, you're in for a treat. Look up some videos on youtube, the classic being John Oliver's 2017 piece; https://www.youtube.com/watch?v=WyGq6cjcc3Q . He's adjacent to the newly mainstream right, yes, but he's been around for a long time as a more radical+fringe actor, and has all the baggage that goes along with that. A good portion (most?) of his money was made from selling vaguely anti-GMO and pro-masculinity products sold with a heavy dose of "big pharma doesn't want you to know this one trick".
Most of these things are DTC operations and usually for supplements since they are relatively unregulated. Turning viewership into money is usually done through ads but these guys are fairly toxic to most advertisers.
Supplements are a good alternative for podcasters. They’re like merch is for musicians etc. but usually run as a recurring revenue stream.
Scratch the surface of any of these people and you’ll find they are like this: huberman, Bryan Johnson, they’ll all have a DTC business.
Of course, it's random nonsense peddling, how else would it fund itself other than via a obvious grift? If you're gullible enough to watch Alex Jones and believe him, you're gullible enough to buy snake oil to increase your penis.
Infowars was a supplements business. their business model was to brainwash people with conspiracy theories and sell supplements that solve the problems they made up
>... Infowars had a supplements business?
Yeah check out an advert for CAVEMAN. https://www.youtube.com/watch?v=3-ZqD9-W1_8 . I used to like Infowars 10+ years ago (I'm from New Zealand) when the site was a news aggregate site so you could read the sources. Now that it is him just talking I don't visit the site that often. I remember walking around in a small township in Norway (just under 10,000 people) and seeing a Infowars sticker on a road light. So yeah he used to have massive reach, I don't know if he still does.
I believe he's been doing some half-ass scheming to create essentially the same company but in his parents' name, and I doubt he has a problem getting listeners back.