What do you call ‘bucks fighting over the cows, and the winner gets to breed them’ other than keeping score?
Or ‘the biggest bear gets the territory and the associated food’. While marking trees and rubbing musk.
Humans have just evolved a more abstract and indirect way of accomplishing the same sorts of things.
What else is money/power, after all?
Instead of doing those things, Humans put up signs saying things like ‘This project brought to you by Mayor Daley’ with their picture on it, or ‘Speed limit enforced by Radar’ while driving around in obnoxiously obvious cars with their department name on the side.
It’s the same thing though. It’s fundamental to the nature of evolutionary success in most dynamics we’re in. Not all though.
Not to say that keeping score is immoral, just artificial.