On: Perplexity CEO offers to replace striking NYT staf...

[JumpCrisscross]

> when there is a labour dispute in progress

The Times is suing Perplexity. This is a publicity stunt. From the looks of it a damn successful one.

[Loughla → JumpCrisscross]

Publicity stunt or not, this tells me everything I need to know about this company.

[alephnerd → Loughla]

You're not the target demographic.

It's an enterprise play.

[apwell23 → JumpCrisscross]

> From the looks of it a damn successful one.

Not sure what makes this 'successful

[alephnerd → apwell23]

> Not sure what makes this 'successful

You're talking about it.

Also highlights to Perplexity's enterprise customers (who is their primary market) their value.

[Uehreka → alephnerd]

> You're not the target demographic. It's an enterprise play.

> You're talking about it.

I love these kinds of arguments. If we think the marketing isn’t working then we’re not important enough to matter, but then also the fact that we’re talking about it matters and shows that it’s working.

[alephnerd → Uehreka]

Why?

You aren't a persona who is targeted at all by Perplexity's product.

It's not a B2C or individual DevTool.

They've raised their Series A and B for an Enterprise Sales (ie. F1000 and strategics) motion.