There are two possibilities: it’s their fault or it’s not their fault.
In either case it’s advantageous to do what they did: either you’re wrong and the fact that your defective product killed your customers far far far outweighs any messaging you did before that comes to light, or you’re right and the initial message shows confidence in your product.
Not making a statement shows the inverse: that it could be your product to blame, and if that story is what people run with then it’s much more harmful in the long run even if it turns out to be not your fault.
Nobody makes purchasing decisions on big boats based on the perceived and subjective pettiness of their PR department.
In either case it’s advantageous to do what they did: either you’re wrong and the fact that your defective product killed your customers far far far outweighs any messaging you did before that comes to light, or you’re right and the initial message shows confidence in your product.
Not making a statement shows the inverse: that it could be your product to blame, and if that story is what people run with then it’s much more harmful in the long run even if it turns out to be not your fault.
Nobody makes purchasing decisions on big boats based on the perceived and subjective pettiness of their PR department.