apple's pro apps have been in a weird space for a while
I blame it on Apple’s corporate culture and its relentless focus on secrecy and big event announcements. This strategy works extremely well for them in the consumer space but it’s just frustrating for pros to deal with. When professionals invest in a software tool for their business they need to have some assurance of commitment from the software vendor. It takes an enormous amount of time and effort to retrain for new tools and retool for new workflows.
Pros really like when a company that makes their tools is really open about the development roadmap and engaged in two-way conversations about issues with the tools and what needs to be fixed, what new features are needed, etc. Apple has traditionally been seen to be hostile to that sort of relationship.
I blame it on Apple’s corporate culture and its relentless focus on secrecy and big event announcements. This strategy works extremely well for them in the consumer space but it’s just frustrating for pros to deal with. When professionals invest in a software tool for their business they need to have some assurance of commitment from the software vendor. It takes an enormous amount of time and effort to retrain for new tools and retool for new workflows.
Pros really like when a company that makes their tools is really open about the development roadmap and engaged in two-way conversations about issues with the tools and what needs to be fixed, what new features are needed, etc. Apple has traditionally been seen to be hostile to that sort of relationship.