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Well done team Lithuania! Remember hearing Pixelmator founders giving a speech ~12 years ago. They were very vocal and repeated this many times: "Our marketing strategy is to just focus on the product". Not sure I agree with that statement, but they sure seem to followed it thoroughly. Congrats on the acquisition!



> "Our marketing strategy is to just focus on the product".

I wish more companies had this perspective, in contrast to the "Barely MVP and mostly marketing spend" to get the most signups / MAU in hopes of an acquisition.


People tend to forget that product is one of the Ps

Marketing is not the same as promotion


Nice change of pace from the current zeitgeist of, "you should really be Extremely Online to have a chance!" that is oft-repeated by...Extremely Online people.


I use it for ages, and did not get to know it through promotion or advertisement or campaign but reputation. And I stayed, updated not because some chatter buzz or famousness or other face matter but because it was good for me. Their strategy worked then and there.


Time and patience pays when you have a great product.




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