Generally as lies wrapped in lies. You can use the same techniques to push a falsehood as well. Which is not to say Rand did not actually believe her message — she did, which is why the books are so effective. But they have given the upper class an exaggerated sense of their own importance, and a conviction that government only stands in their way. Meanwhile over in reality, the more a state is run by oligarchs, the worse a place it is to live.
I don't really disagree, and don't appreciate Rand, but an oligarchy can be disguised as something else, and people will feel relief when it is replaced by an open oligarchy, because one means of gaining power is to give people what they need.
