Regarding incentives - with Perplexity, ChatGPT search et al. skinning web content - where does it leave the incentive to publish good, original web content?
The only incentivised publishing today is in social media silos, where it is primarily engagement bait. It's the new SEO.
Regarding incentives - with Perplexity, ChatGPT search et al. skinning web content - where does it leave the incentive to publish good, original web content?
The only incentivised publishing today is in social media silos, where it is primarily engagement bait. It's the new SEO.