> Isn’t the company going to make more sales in the future
Only if you don't overdo it. When your products break too quickly many customers will stay one-time customers and switch to products from the competition. There's also the reputation damage to consider.
And of course it works best if you have a fairly high market share. If you have a low market share most products on the market are from your competitors, so you can you are better off boosting your reputation with longer-lasting products (compared to other products at the same price point).
Come to think of it, the "break it faster to sell more" strategy works mostly in monopolies, duopolies or with market collusion (like the Phoebus cartel that lowered the lifespan of light bulbs)
Only if you don't overdo it. When your products break too quickly many customers will stay one-time customers and switch to products from the competition. There's also the reputation damage to consider.
And of course it works best if you have a fairly high market share. If you have a low market share most products on the market are from your competitors, so you can you are better off boosting your reputation with longer-lasting products (compared to other products at the same price point).
Come to think of it, the "break it faster to sell more" strategy works mostly in monopolies, duopolies or with market collusion (like the Phoebus cartel that lowered the lifespan of light bulbs)