My uncle is on his third iMac. He owns them for a decade at a time. When he sends emails, the subject is always "From <his name>" because he shared an email account with my aunt years ago and even though he no longer does, he still puts his name in the subject.
I've provided my father (82 years, living 500km away from me) with hand-me-downs Mac laptops since 2009: from the initial Macbook Core Duo up to a the most recent M2 Air. He does web browsing and frequent FaceTime calls with me just for checking out how they are. Those little laptops last him until the battery dies.
He could very well be using Windows with a cheaper laptop, but I consider the amount of support hours that I've saved to more than compensate for that.
That's the target buyer.