I respectfully disagree, I think it makes sense to stress the distinction. Along the lines of: let's reclaim 'algorithm' from the entities that made the word into a bad thing for so many.
It would be nice to make the term more neutral again. Many people feel like they have no control over the rules of an algorithm they interact with. I like how Bluesky gives complete control back to the user. First step in changing how people feel about the term is showing how it can provide a more pleasant experience and be less of a scary black box.
It is indeed a bad thing when the algorithm's objective is to manipulate the end user. It's dangerous and can (and has) lead to abuse. Also, there's no need to "reclaim" anything. I don't think anyone mistakes criticisms of algorithms in social media to the ones doing sorting in Excel.
