What content? They have almost none. Granted with the segmentation in the streaming market, none of the big players have much going on, but at least you can usually find something to watch on the others. Once you catch up with the 2 or 3 interesting ones on Apple Tv, there is basically nothing to watch.
This includes movies, but browsing their "originals" list, so far I (or my wife) have enjoyed (in no particular order):
Slow Horses
Lessons in Chemistry
Severance
Ted Lasso
Shrinking
Mythic Quest
Roar
CODA
The Problem with John Stewart
And we are looking forward to checking out, in no particular order:
Palm Royale
For All Mankind
Criminal Record
Killers of the Flower Moon
Foundation
Strange Planet
The Morning Show
Greyhound
They're not all knockout hits. Overall we just feel safer trying something new there. If we don't like it, it's usually just because it's not for us, and less because it feels like an algorithmic, soulless cash grab.
They have much less content, but if you value quality over quantity, I don't think that's an issue.
When I look at the Apple TV+ catalog, I can see myself giving an honest shake to _most_ of their content. I simply can't say the same for other services. I understand why they are flooding the zone if they have the resources, but there's a finite amount of content one human can watch.
If Apple releases 50 shows and 80% are up my alley, I get the same amount of enjoyable content as Netflix releasing 400 shows but only 10% are worth my time.
I think my issue is that it's not 80% up my alley. I see a bunch of decent looking shows that are probably good for their audience, I'm just not their audience. But even for stuff where I'm their audience, they often feel to be lacking something.