The Unsubscribe links are so good now because all of those newsletters use the same handful of email marketing services. It's pretty much impossible to run your own email marketing campaign without them, you'll get sent right to everyone's Gmail spam box. Because those services are so big, they'll follow the CAN-SPAM act. What legitimate marketer wants to pay money for a service that's going to send your emails to spam boxes and potentially get you in trouble with the FTC? Despite Google making it difficult to run your own email server and doing a bunch of other fucked up shit, the centralization of email has produced a few good outcomes.
Now if we could only have the same level of control over the junk mail in our physical mail boxes.
Now if we could only have the same level of control over the junk mail in our physical mail boxes.