Unfortunately that is insignificant at the larger end too.
An accountant would just look at that, figure out the click-through rate and plug it in to weigh it up against the CPM/CTR of equivalent advertising.
And you'd lose any "ethical" arguments against spam. You'd unlock a tidal wave of companies who would now feel justified in spamming because they're paying to do so.
Just as companies don't feel ashamed to bleed adverts into every other waking space.
An accountant would just look at that, figure out the click-through rate and plug it in to weigh it up against the CPM/CTR of equivalent advertising.
And you'd lose any "ethical" arguments against spam. You'd unlock a tidal wave of companies who would now feel justified in spamming because they're paying to do so.
Just as companies don't feel ashamed to bleed adverts into every other waking space.