I will say that a rust service, even when doing relatively simple stuff, can scale well in the cloud due to small memory footprint, fast startup time when auto-scaling in containers, and no need for a JIT to "warm up" before it has high throughout and consistent low latency. Building something with these qualities on a framework like Rocket is pretty straightforward, IME.
Building a web app with rocket is like using a fine BMW to go on highway. It just feels right- I love Guards and what not he added in his framework ; absolutely refreshing work !