That seems too bad but ultimately reasonable, as it is the eyeballs that select the tomato, to the mouth's eventual misfortune.
People of course would prefer tasty vegetables, but I imagine that one of the most common (if not the most common) reason after pricing that people do not shop at supermarket X is that "the produce looks like shit there." If that's at all a differentiating factor, well, this is what we get.
If it is a matter of bruising then it would ultimately effect the taste as well - or at least the mouthfeel, which is arguably part of the taste if you use the tomato in a salad rather than a stew.
Perhaps the solution is simply to educate consumers better.
People of course would prefer tasty vegetables, but I imagine that one of the most common (if not the most common) reason after pricing that people do not shop at supermarket X is that "the produce looks like shit there." If that's at all a differentiating factor, well, this is what we get.