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Fun fact. The new plugin uses "ACF" throughout the code, throughout the plugin reviews, and the url slug is literally "advanced-custom-fields".

Guess who owns the trademark for both those things? WPEngine, that's who.

https://imgur.com/a/D7YHn4e

This guy is so bad at this that it's not even funny anymore.







>LIVE/APPLICATION/Under Examination. The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.

Good catch. Looks like it was filed just under a year ago, and hasn't been finalized yet. If it is approved, I think the original filing date is considered the registration date, so Matt's usage would (at that point) qualify as infringement. However, I am NAL.


I’m not AL either, but I’ve been close to a couple of trademark applications and even a court case - so that’s why I was curious. Looking through some of the attached PDF, I wonder if it was, or will be denied unless amended, because the words are just too common and/or the scope for the trademark is being cast too wide? The examiner apparently sent a notice to the applicant earlier this year, and there seems to be some sort of extension to the application in play. This may suggest, that unless amended, the current application won’t be granted?



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