There is a difference between "declining" and "dying". The former is descriptive. The latter is a prediction.
There is little debate that radio is declining. To me, it more interesting how it is changing: the audience, the programming, the impact. Whether (and when) radio might completely "die" is a prediction that requires some kind of clarification about the details.
There is little debate that radio is declining. To me, it more interesting how it is changing: the audience, the programming, the impact. Whether (and when) radio might completely "die" is a prediction that requires some kind of clarification about the details.