I'm not sure what you are asking it should be comparably priced to, but USRPs are on the higher end of the cost spectrum. Caveat: my experience here is extremely limited, but at one point I too was looking into affordable GNURadio-compatible SDR hardware that could transmit and receive (as opposed to the RTL-SDRs that can only receive) and I came across options like HackRF and LimeSDR.
However, knowledgeable people also pointed out that these cheaper options make tradeoffs in the RF hardware that make it harder to get reliable performance for non-trivial uses. Their opinion was that the time saved in working around those limitations was well worth the extra cost of a USRP.
The BladeRF and ADALM-PLUTO are cheaper alternatives to the entry level (B2xx) USRPs. They use the same Analog Devices MIMO chip as the USRP, so are similar in capability.
However, knowledgeable people also pointed out that these cheaper options make tradeoffs in the RF hardware that make it harder to get reliable performance for non-trivial uses. Their opinion was that the time saved in working around those limitations was well worth the extra cost of a USRP.