So can "stupidity". If something is possible for a human to do, it's something that's possible for any sufficiently-enabled/supported human to do. I've heard it put that the inability to understand or do something is a matter of not having acquired the necessary prerequisites. So, the incentives to control stupidity are the incentives to acquire and apply the prerequisite skills or knowledge.
One can argue malice can be controlled with incentives at some level, though.