The coupons I get in the mail from Fred Meyer (a local Kroger subsidiary) are custom, printed for me based on my purchase history. I can’t guarantee they alter the discount for the same item based on the customer, but it seems logical.
Also, the coupons they print on the fly with the receipt could be custom priced for that specific customer, as well.
Also, the coupons they print on the fly with the receipt could be custom priced for that specific customer, as well.