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It’s a numbers game.

Nobody is perfect. The more features of credibility, most likely there will be a higher percentage of conversions. But not everybody has excellent vision, is not time-pressured, and is not tired/exhausted.

There are lots of conditions that make otherwise difficult fraud targets more easy to trick.

And if it can be done at large scale / automated, then small conversion rates turn into many successful frauds (compromised accounts).






Agree, I once fell for a scam that I think I otherwise wouldn't because of string of circumstances: Being tired and stressed, it being Christmas time and I had actually ordered stuff but also because I had just upgraded iOS to the first version that put the address bar in Safari on the bottom of the screen instead of the top so I forgot to check the domain!

I've since changed the address bar back to the top…

In the end I didn't loose anything but it was a good wakeup call for sure.


Thanks for this summary. People often forget they (hopefully) have grandmas and themselves sometimes making mistakes as well for -- whoever knows what reason. Sometimes.



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