You're missing the point I'm trying to make and that's probably on me because I didn't explain it very clearly.
You wrote
> So yes, your advice is great if you want to sell a blog. It's terrible if you actually want to write.
The advice has nothing to do with selling a blog—whatever that means—and more to do with communication. Writing, especially on the web, is more often than not a communication tool and not an exercise in rhetoric.
And the point of communication is to, well, communicate. Using complex language doesn't take you closer to that goal. If you write 4000 words when 200 can be used to convey the same message and the result is that fewer people end up reading what you wrote then your communication is not effective.
Now, if what you want is to write as an artistic expression then by all means write 4000 words or even 40000. That's totally fine and nobody is stopping you from doing that obviously.
You wrote
> So yes, your advice is great if you want to sell a blog. It's terrible if you actually want to write.
The advice has nothing to do with selling a blog—whatever that means—and more to do with communication. Writing, especially on the web, is more often than not a communication tool and not an exercise in rhetoric.
And the point of communication is to, well, communicate. Using complex language doesn't take you closer to that goal. If you write 4000 words when 200 can be used to convey the same message and the result is that fewer people end up reading what you wrote then your communication is not effective.
Now, if what you want is to write as an artistic expression then by all means write 4000 words or even 40000. That's totally fine and nobody is stopping you from doing that obviously.