https://en.m.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer
https://www.popsci.com/technology/apple-swiss-trademark/
Needless to say, numerous Scots and Irish food businesses were not very impressed.
https://www.bbc.co.uk/news/world-europe-49254551
With Apple the computer company giving a huge payment to Apple the music company in exchange for all of their trademarks.