On: Ask HN: Must-Read Books for Startups?

[mannyv]

“Traction: How Any Startup Can Achieve Explosive Customer Growth”

Someone in your startup needs to have read this. It’s a discussion of the different sales channels.

[yas_hmaheshwari → mannyv]

Thank you for recommending this! I have ordered this book just now, but from the preface, this is the book I have been searching for

[mannyv → mannyv]

Even companies without a sales force (atlassian) has a way to get the word out.

But most companies without sales will die.