On: How economical is your local Taco Bell?

[0cf8612b2e1e]

I am surprised I have not heard about more kinds of surge pricing or other price increases to exploit consumers. For example, raise the prices across the board $1 for an hour before the adjacent stadium opens.

Do the Franchises put limits on the pricing power of individual stores?

[rurp → 0cf8612b2e1e]

Wendy's recent plan to implement surge pricing in all of their stores faced a lot of public blowback. Consumers hate that kind of price gouging.

Fast food is probably one of the least popular areas to have dynamic pricing because a huge part of the value prop is consistency.

[0cf8612b2e1e → rurp]

I was thinking more local franchise owners who might not be getting the same scrutiny as corporate. Especially if you can tap into transient audiences who are unlikely to bring repeat business anyway.