It's interesting to consider digg... the canonical reason for its death (CEO replaced within a week, 40% of staff laid off two months later) was Digg-v4, a graphical overhaul that also removed features.
Google is definitely content over interface (most of the time). Facebook... not so much - millions of people join protest petitions against every minor interface change - but the value of having all your friends together is still so much greater than the alternative of changing service, whereas reddit was a short step away for digg users.
4chan definitely remains popular because of content - canv.as, a similar project by the same owner, has nowhere near the traction despite being more demographically targeted for mass-market appeal.
I think the lesson is, if you have a close-enough competitor and a fickle userbase, one screwup is all it takes to push critical mass over the edge. If i ran a large website i would study the Digg-v4 case very carefully. Going back to Craigslist, i don't think they have to worry too much about losing their top spot just yet.
Google is definitely content over interface (most of the time). Facebook... not so much - millions of people join protest petitions against every minor interface change - but the value of having all your friends together is still so much greater than the alternative of changing service, whereas reddit was a short step away for digg users.
4chan definitely remains popular because of content - canv.as, a similar project by the same owner, has nowhere near the traction despite being more demographically targeted for mass-market appeal.
I think the lesson is, if you have a close-enough competitor and a fickle userbase, one screwup is all it takes to push critical mass over the edge. If i ran a large website i would study the Digg-v4 case very carefully. Going back to Craigslist, i don't think they have to worry too much about losing their top spot just yet.