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Their vision of success was just social media for people who hate social media. It wasn't a software goal, it was a community goal





Not to be glib, but Y for people who hate Y seems like an untenable business plan.

only if you're super literal-minded. "Y for people who hate Y" is a perfectly fine shorthand for "if you like the idea of Y, or some aspects of Y, but hate what it has become today, here's a product for you"



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