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Seeing this outcome definitely makes me wonder what the long-term futures of Bluesky, Fediverse, Tumblr etc are. Cohost's revenue per subscriber was really healthy, their subscriber numbers were pretty stable, etc. Sure, they weren't on a skyrocketing growth trajectory, but they also weren't spending aggressively on advertising.

Their costs were super reasonable as an ongoing concern too compared with my experience at various startups. Losses that small are practically pocket change. If they weren't able to win investors over with their service's relatively strong performance since launch, what hope do these other services have when the investor money dries up? Do they have secret sauce that isn't "sell customer data to OpenAI" and "run more ads"? The former works right now but its days seem numbered as a realistic revenue source, and advertising becomes a worse revenue source with every passing day.

i.e. from the sources I've seen, Bluesky is operating on something like $20m in total investment. That's a good amount of money, but what happens when it dries up? What's their revenue plan? Whatever it is, I hope it's more compelling than Twitter's answer for keeping the lights on, more successful than Cohost's model, and more substantial than the Fediverse's.

From what I can tell the nail in the coffin to Cohost was having their big revenue feature unceremoniously killed by Stripe, which is sobering. Always sucks to have to put your fate in the hands of payment processors, since they have a long track record of being capricious.



> Bluesky is operating on something like $20m in total investment

According to:

https://bsky.social/about/blog/7-05-2023-business-plan

It's $8M, and their first plan is to sell custom domains.


They also run their own servers for the major components which keeps costs down: https://bsky.app/profile/why.bsky.team/post/3l2zvcgb5gi2u

Server details: https://bsky.app/profile/why.bsky.team/post/3l3232j6m3d2b

And: https://bsky.app/profile/why.bsky.team/post/3l322qwltzk2u

>> "we can probably deal with close to 10x from here, things may start melting at that point though."


what feature did stripe kill?



The more relevant post is the the one from the cohost maintainers linked in that post’s first comment: https://cohost.org/staff/post/6403911-may-2024-financial-u. In summary, at that time Stripe forbade use of their service to pay for tips or subscriptions that do not result in access to exclusive content.




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