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> Salesforce's pricing feels wrong out of principle

What do you mean exactly? If it takes multiple engineers multiple months to build an alternative on kubernetes, then it sounds like Heroku is worth it to a lot of companies. These costs are very "known" when you start using Heroku too, it's not like Salesforce hides everything from you then jump scares you 18 months down the line.

SF's CRM is also known to be expensive, and yet it's extremely widely used. Something being expensive definitely doesn't always mean it's bad and you should cheap out to avoid it.




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