i dont really feel i was able to connect with apples marketing, been on android since ages, but if we try to look at it in a marketing perspective, what is the reason that they were not able to wow me about the product?
I've been on apple since ages and don't especially connect with their marketing. It mostly seems to be pretty photography that you could put alongside any product.
I'm not sure there's much to wow people with iphone vs android but the iphone experience tends to be quite smooth and hassle free - my 2016 SE still works fine and gets security updates for example. Apple can be a bit control freaky about what you can do on your own device though for better or worse.
One wow experience recently was a friend on android lost his life savings through some malware getting his crypto wallet. You get less of that on iphone due to the apple control freakery.
I’m happy to buy from any brand that fulfills my needs, including Apple or any other vendor so here are my two cents:
I think Apple marketing, while grandiloquent, is pretty "honest", in the sense that you really get the product they marketed to you with no or really few caveats. So, their customers are happy and rarely feel betrayed.
But on the other side, Apple is also pretty vocal about what they don’t want their products to be (more open, interoperable, adaptable to any needs …).
So since they are generally straightforward about what they are selling and good at delivering their promises, people are either repelled by the flaws that are generally voluntary and may never change or attracted by the product because it fits their needs knowing it will be as good as in the marketing.
I don't know, I don't 100% agree with your assessment. Their marketing isn't really "honest" but more "simplistic".
Disclose less and you can fault/blame them less.
They don't disclose much and barely ever compare truthfully.
In terms of disclosure for instance they'll say 10% more battery life, 10% more than what and under what conditions?
Humans are bad at mental comparison, they'll forget we shouldn't be comparing to the 2 year old device that's a fallacy.
I think for the most part it's copium. People don't like to be wrong or conned. Apple disclose little enough information that the consumer can't feel they were duped (e.g. "they didn't say it's 24hr battery life, this must be normal") and little enough that they can justify any shortcoming as inevitable for the technology (e.g. "I can't install an app, hmmm it must be safety or something").
Because the wow-factor is ultimately rooted in ignorance. People only go "wow" when they don't know what to expect.
Since people here are predominantly techies, it's hard to be "wowed" by apples products. Airtags aren't magical, they're at best a neat application of their vertical integration, and mass adoption.
But techies are also much more aware of the negatives of choosing Apple, like their walled garden, paying for development, and otherwise being much more expensive than they need to be, I think I saw a post on reddit today about 64gb of ddr4 being sold by Apple for 1200$, it's hard to let that shit go even if their commercials look nice.
With that said, I was a Linux+Android user until 2020, and then switched to MacOS+iOS. I think for me Apple’s marketing didn’t affect it much, but the experiences of friends who made the switch did.
Yeah I'd say personal recommendation is a bigger thing than the ads. Also with iphones especially, when it comes to upgrade time the old ones usually still work fine so people give them to friends and family so they spread that way.
On my specific case, even though I disagree how the adoption of Java went down, and how the whole Java vs Kotlin got managed, I really like that Google pushes the managed userspace or go home mentality (NDK is only for games and real time audio, from Android's team point of view).
And Java ecosystem is one of the ecosystems I live on, thus Android devices are more appealing than iDevices for hobby stuff, alongside the price points, as I am not paying laptop prices for mobile phones, no way for Apple to wow me otherwise.
Part of it is psychological warfare. One of my relatives who works at a big MNC practically believes that iphone users have a certain "class" which is superior to the "class" of Android users.
“iPhone users typically have higher earnings than their Android counterparts. Research from Slickdeals indicates that the average annual salary for iPhone users is $53,251, compared to $37,040 for Android users.”
For a proper HN comparison we’d need to do an IQ poll.
What does this prove other than that you can often spend less on a phone if you buy Android? Dividing the price of a phone over its expected lifetime, the monthly "rent" of iPhones and flagship Android phones can seem fiscally irresponsible to many people.
Check out the guy above who said he's still using his 2016 iPhone SE and still getting updates. I'm still using my 2012 MacBook Pro. Sure, some people keep buying flagship models on a regular basis, but many don't. Apple has demonstrated their hardware lasts a long time and they will support that hardware for a long time. That's good value.
That quote suffers from the so-called 'selection' bias. The apple phone is more expensive, so it excludes a part of the lower earnings. That sort of negates any presumed point you try to make about anything.
Psychological warfare? Apple’s loyal fan boys can definitely come off a little culty but to compare apples marketing to something violent is just being dramatic.
