> ...the first adopters of both successful changes and unsuccessful buzzes ... tend to be less prestigious and more peripheral compared to average users. ... in the propagation phase ... changes succeed in reaching much more prestigious and central users than buzzes, while maintaining a rapid proximity to the outside of the community, which should facilitate their circulation within the community but also outside it
Someone ought to write a business book over this behaviour, urging startups to first find an innovative community as early adopters, and then use the income and confirmation to finish developing a product which can be sold into much more prestigious and central mainstream markets.
Someone ought to write a business book over this behaviour, urging startups to first find an innovative community as early adopters, and then use the income and confirmation to finish developing a product which can be sold into much more prestigious and central mainstream markets.