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Yet people buyer newspaper without having read them…

The reason why people don't pay for online stuff is mostly because we're used to get free stuff online + the fact that online payment remains cumbersome (even moreso since the businesses have all incentives to pish you to a regular payment model instead of a one-shot one). It has nothing to do with information asymmetry.

And that a paper that reads like a parables like this was deemed Nobel-prize worthy tells us more about economics as an academic field than about the paper itself.




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