> Regulators are ill-equipped to address the issue: The National Highway Traffic Safety Administration's rating system focuses on occupant safety, not the safety of other road users
Not a big enough deal. Pedestrian airbags are a thing that have been invented, but are scarecely on cars or trucks. Same with external cameras for better visibility. Lots of dragging feet from the industry.
In the US.
In Europe pedestrian crash safety is a BIG deal.