He's a non-native English speaker (writer) and I think this is just your basic editing mistake.
I think the first sentence is supposed to be "The media is biased in favor of stories that want to be told." As in, somebody intends that calling Kevin Rose a boy billionaire becomes a media coup. It's intentional.
DHH uses so many sentence fragments that their frequent preaching about "hiring wordsmiths" really rings hollow. I realize he speaks English infinitely better than I speak Danish.
I think the first sentence is supposed to be "The media is biased in favor of stories that want to be told." As in, somebody intends that calling Kevin Rose a boy billionaire becomes a media coup. It's intentional.
The rest of the essay supports that point.