I guess I am a likely target audience for such a tool since I work in marketing & we consume such research, so I read through the website and there is a lot of text about "AI" & how this revolutionizes market research ,etc. But I still have no idea about how it actually works. I will not be able to explain to someone why should they invest in this tool. At some level, it sounded like a wrapper on existing LLMs and I am also not clear on what exactly does it automate. It would help to have a detailed example of what exactly this tool does and why I should use this instead of directly using Claude or ChatGPT.
MarqtAI is a SaaS market research application, which uses 4 user inputs to perform automated market research online. The tool consists of multiple specialised AI nodes, making it a multi-model AI. It works by taking your parameters to contextualise the research it does for your company. It will then collect this data, often hundreds of different sources. For example, focusing it on the right segment or product. The user selects one of 20 research areas to pinpoint which marketing area you are working on, such as branding, trends or segmentation, etc. After that MarqtAI will collect data around specific research questions. Various LLM agents will go through a process of compiling that data, analysing it and eventually, produce a balanced report that contains all findings and recommendations. It is specifically trained to only use the data that has actually been collected. We recommend you use those findings with the chat assistant which is grounded on the collected data, instead of using LLM knowledge.
The major differences are:
- All the expertise needed to perform market research and analyses is built in.
- MarqtAI collects much larger datasets and through that achieves a higher accuracy.
- It is grounded to research data, so you are unlikely to see hallucinations or mistakes.
