Fusion = merger. If neither player is outsizedly profitable nor has garnered sizeable market share, the only guiding reason for the merger is to eliminate competition. If your competition thinks it is stronger than you it will balk (you're both startups) - thus, you in the best case is teaming up with someone as good as you.
Startups should be focused on building value, not wiping out local competition. That behaviour only makes sense once one has reached maturity.
Startups should be focused on building value, not wiping out local competition. That behaviour only makes sense once one has reached maturity.