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It's a Sony patent: https://patents.google.com/patent/US8246454?oq=8246454

But yeah the 10th image in the patent literally has

> Say "McDonald's" to end commercial

with a picture of a man standing up and shouting "McDonald's!" as an example.

https://patentimages.storage.googleapis.com/b4/2e/a1/779dd8d...




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