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"Ideas are a dime a dozen."

After working in an incubator for about 3 months and learning all about the ideas several companies were founded on, I have to disagree with this. I would say I had to hold back laughter for half of them, and not because the idea initially struck me as poor, but because of many, many details within the idea that were not thought through completely, or a company that was put together to solve the wrong problem, or had a better competitor already in the market that they weren't aware of. And these were companies that had made it into an incubator. Supposedly the cream of the crop.

Ideas are valuable and it's difficult to get them right in their entirety. You can't build a company on just any old idea, you have to build it on the whole idea and its extension into the market. A holistic idea.

And those, well, those are hard.




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