It's true, the extensive surveillance capabilities the American government demands from American businesses is one of the reasons American companies cannot enter the European market.
I doubt this will change any time soon. The GDPR isn't going away, and the USA isn't known for loosening their data collection laws. Maybe in a few years the EU can find a legal ground to allow the USA to spy on EU citizens without acceptable legal defences, maybe the USA will give up their capability to use American businesses as a tool to spy on the EU, but for now surveillance law is a major roadblock for American companies expanding to Europe.
I doubt this will change any time soon. The GDPR isn't going away, and the USA isn't known for loosening their data collection laws. Maybe in a few years the EU can find a legal ground to allow the USA to spy on EU citizens without acceptable legal defences, maybe the USA will give up their capability to use American businesses as a tool to spy on the EU, but for now surveillance law is a major roadblock for American companies expanding to Europe.