FWIW, I've mentioned elsewhere in the thread, but I'm in healthcare. SSO (and MFA) have only really become hot topics in the past 5 years or so.
In the past? People with enough weight would absolutely blow right past implementing SSO if it was slowing them down or adding to their cost.
These days it's a hard requirement for us: if it's not SSO it doesn't go into the environment. That's becoming the norm across the industry.
This is one of those very, very rare cases where healthcare is probably ahead of the curve relative to a lot of other industries. Consequence of being highly targeted by attacks and insurers starting to get very particular about how the ship is run.
In the past? People with enough weight would absolutely blow right past implementing SSO if it was slowing them down or adding to their cost.
These days it's a hard requirement for us: if it's not SSO it doesn't go into the environment. That's becoming the norm across the industry.
This is one of those very, very rare cases where healthcare is probably ahead of the curve relative to a lot of other industries. Consequence of being highly targeted by attacks and insurers starting to get very particular about how the ship is run.