[Ask YC] - Good company mottos?

[shabda]

What are good motto/taglines(possibly offbeat) which you like in a company. One I liked recently was "Make Mistakes"

http://www.truesparrow.com/joinus-user-experience-designer

[davidw]

"We do stuff instead of screwing around thinking up mottos" ?:-)

[gaius]

There is a Japanese consumer electronics company whose name I can't recall offhand who have TV advertising with the slogan because memories matter, everything matters. Maybe that loses something in translation but I think that's a powerful, emotive message.

[izak30]

Well, I always liked "Don't be evil" but since it was never really clearly defined, it wasn't as good as it could have been.