i have a friend who is great at this, so i picked her brain a bit. she does this method and i see her booking show after show without a social media presence. she does 90% studying the brief, 8 percent presenting her submission in a structured way (think: explain the idea, what lead up to it, how it will benefit the show, who she is, and even visualises how it will look by photoshopping her art into their space) and 2% submitting beautiful work.
Everybody other than the artists love that "presenting her submission" part.
Better than the piece. Better than the essay about the piece. They want the summation of the essay of the piece. Preferably with an associated pic of a cute art goth pixie.
Basically what we are all doing here on HN. We are social creatures by nature and the commentary and commentators are often more entertaining than the subject.
My dad is an accomplished artist but never wanted to play the art scene and mostly spent his career as a professor. He once produced an entire storage shed of metal sculpture than he later recycled for lack of anything better to do with them. I could only fit two in my house.