I don't see any hoodwinking going on here. I do see a vapid piece about the same press that generally fails on fact-checking and not being a PR mouthpiece doing what they normally do.
I kind of agree. It sort of highlights the conflict between the vapidity of the online press/blogosphere and the vapidity of the offline/traditional press. I just posted it because it said what I thought was obvious about yesterday's feel-good Amazon story.