There was a period a few years back where LinkedIn was the easiest place on the internet to get organic reach. As such, the marketing guru set were all recommending LinkedIn as the best place to “build an audience”. I haven’t checked, but I’d guess the juice has been mostly squeezed out by now.
I don't even know what kind of "audience" people are trying to build? Who even reads, let alone cares about these generic business grindhustle posts? And what is the "audience builder" getting out of any of this? I mean, if you read this, are you really going to offer the writer a job?
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I think it's the same thing that makes people take on "support" roles on message forums for tech products (Microsoft, etc.). They're worse than bots, and I don't know what motivates them, but you will always find them.
